Franchising is essentially a marketing concept in order to expand its business network quickly. Thus, franchising is not an alternative but one way just as powerful, just strategsinya conventional way in developing the business.
Even the franchise system is considered to have many advantages, especially regarding financing, human resources and management, unless the brand owner's willingness to share with others. Franchising is also known as a highly effective distribution channels to bring products to their customers through the hands of franchisees.
History of the franchise in Indonesia came from the government's efforts in this regard the Ministry of Trade of Indonesia. who saw the franchise or the franchise system as a way, attempt to invigorate the economy and create jobs. So began an effort to assess the existing franchise business in Indonesia through cooperation with the International Labour Organization (ILO).